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Using your e-unit

Study Plan

Start with the Market Competition section and complete each chapter in the order shown (work down the list). Click on underlined text to move to the relevant page.

Sections

Just as in the previous chapter on “Supply”, you now need to look at the factors which cause a shift in demand i.e. when customers change their minds about how much they want to buy at each market price.

You then need to look at the main causes of a shift in demand In each case you will find examples and exercises to complete - it’s important that you attempt all of them.