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The final section of your e unit!
In this section you will revisit some of the ideas covered in the previous two sections but from the perspective of the global economy i.e. the World economy. Increasingly many businesses are transnationals who operate across national borders and have bases in several countries.
In this chapter you will focus on what it takes to be competitive in a global economy.
In many ways this chapter is a revision of the “Market Competition” section in that you are being asked to apply the ideas developed in that section to international markets. Make sure you attempt all of the tasks you come across.
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