Copyright 2002 TecEd

Task

1. Identify and describe the factors affecting the international competitiveness of the following businesses:
• Sportswear manufacturers such as Nike (E7)
• Car manufacturers such as BMW (E7)
2. A UK drinks manufacturer, whose product range is similar to that of Coca Cola, is considering entering a number of foreign markets. The manufacturer currently has a sales turnover £1.4m a year. Two countries under consideration are:
    
• France
• South Africa

Using the following resources, explain how this company might best adapt its product range and marketing when entering each of the above markets (C5)

(you will need to be connected to the internet to view these resources)

• Trade Partners UK (Food and Drink sector) use this web link to research key issues in relation to exporting drink - you will find plenty of information, but you need to focus on drinks.
• Trade Partners UK (France) use this web link to research key aspects of the French market
• Trade Partners UK (South Africa) use this web link to research key aspects of the South African market

In general the Trade Partners UK website is excellent and if you can’t find the information you’re looking for, then you haven’t looked very hard!