Copyright 2002 TecEd

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Exam Guide
The Grid
A Criteria

“propose and give justifications for appropriate actions that businesses could take when faced with changes in market conditions”

Linked to:

This follows on from criteria C2. Given the changes in the market place, and the impact this has had on the business, what can the business do to either get over problems caused by the change or take advantage of any potential benefits.

Assistance

This is a very logical follow on from E3/E5 and C2. You are being asked to act as a business advisor - to come up with some strategy to improve business performance after a change in market conditions. This certainly is an evaluative task, but you are also required to justify your response. In other words, you need to come up with a logical action that is:

• based on your analysis of how the change in the market impacted on the business (C2)
• capable of being a success!

So not any old action will do - it must be relevant to the problem faced by the business and, in the context of the information you’re given about the business and the market, capable of actually improving the performance of the business. As such you must have a good understanding of competition strategies. You also need to have practiced looking at real world business problems - how actual businesses have recovered from changes in the market.